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	<description>It&#039;s a NUMBERS GAME!</description>
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		<title>SMS Marketing Sure Makes Sense</title>
		<link>http://www.ephonenames.com.au/blog/?p=65</link>
		<comments>http://www.ephonenames.com.au/blog/?p=65#comments</comments>
		<pubDate>Wed, 04 Jan 2012 12:39:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SMS Marketing]]></category>
		<category><![CDATA[Text Message Platform]]></category>
		<category><![CDATA[email sms]]></category>
		<category><![CDATA[Send Text]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[sms marketing]]></category>
		<category><![CDATA[SMS marketing campaign]]></category>
		<category><![CDATA[text message marketing]]></category>
		<category><![CDATA[txt marketing]]></category>
		<category><![CDATA[VIP]]></category>
		<category><![CDATA[virtual]]></category>

		<guid isPermaLink="false">http://www.ephonenames.com.au/blog/?p=65</guid>
		<description><![CDATA[Short messaging system marketing is becoming the most affordable way to connect with your customers, with over 95% of messages being read within the first minute of receiving it. text is a great way of communicating with your existing clients and also bringing new clients or customers on board. Short message marketing can be used [...]]]></description>
			<content:encoded><![CDATA[<div id="article_body">
<p><a href="http://www.smsnow.com.au"><img class="alignright size-full wp-image-66" title="sms-now-connect" src="http://www.ephonenames.com.au/blog/wp-content/uploads/2012/01/sms-now-connect.jpg" alt="" width="267" height="227" /></a><a href="http://www.smsnow.com.au/sms-marketing/" target="_blank">Short messaging system</a> marketing is becoming the most affordable  way to connect with your customers, with over 95% of messages being read  within the first minute of receiving it. text is a great way of  communicating with your existing clients and also bringing new clients  or customers on board.</p>
<p>Short message marketing can be used by  businesses and store owners to promote such things as sales promotions,  discount vouchers, VIP invites and much much more. With new technology  we are now able to setup 2 way SMS or text marketing campaigns with  keywords on advertising brochures, your website, business cards or even  bill boards. By asking a potential customer to text a keyword such  as(example) READY along with their name and postcode to a number such as  0447 80 80 80 the system then deciphers the keyword and sends a reply  to the person sending the message based on the keyword you have setup.</p>
<p>The  reply sent via the SMS platform may be a simple welcome note, a  discount offer or may also send them information on your products and  services which can also include a link to your website or page with  further information that you have created. short messaging system or  Text marketing Platforms now have a large amount of other options and  add-ons that are user friendly and simple to use here is a small list of  feature that you may be able to adopt to your next <a href="http://mobilenumbers.net.au" target="_blank">SMS marketing  campaign</a>.</p>
<ul>
<li> Send bulk SMS via your Email program</li>
<li> Send Text messages via your web browser</li>
<li> Send messages to international clients or customers ( cheap )</li>
<li> Collect a database of users to promote and send information as it comes to hand.</li>
<li> Receive messages from customers who have questions.</li>
<li> Send Text messages cheaper than on your <a href="http://www.ephonenames.com.au/blog/mobilenumbers" style="" target="_blank" rel="nofollow" onmouseover="self.status='http://www.ephonenames.com.au/blog/mobilenumbers';return true;" onmouseout="self.status=''">mobile</a>.</li>
</ul>
<p>You can now get an SMS account set up for FREE. This will  provide you with complete access to all the features and functionality  needed to do everything from sending a simple text message to a more  complicated keyword campaign easily.Text Marketing systems now  come with complete user manuals and user friendly help guides. So  setting up your next marketing campaign will be simple and fast, most 2  way SMS marketing campaigns can be set up in minutes and without the  knowledge of any coding or programs the SMS platform is an easy way of  connection with your customers. In my opinion SMS stands for sure makes  sense, so look in to starting your next marketing campaign as soon as  possible and believe me you won&#8217;t look back.</p>
<p>This is one of the  best marketing and contact collecting tools in the market at the moment.  2 Way SMS is another great way of collecting warm leads for your  business. In the coming months i will also be writing some articles that  will be of help to give you ideas of how SMS Marketing can work for  your business or industry. Some industry examples can also be found on  the internet i have seen many for the business categories such as:  Hotels, Bars and Night clubs, Real estate agents, clothing stores,  builders and trades people.</p>
<p>For your next marketing campaign be sure to incorporate <a href="http://www.smsnow.com.au/sms-marketing/" target="_blank">SMS marketing</a>. 2 way SMS Marketing allows your business to collect an <a href="http://www.smsnow.com.au/" target="_blank">SMS contact database</a> of warm leads for your business.</p>
<p>Call <a href="http://www.ephonenames.com.au/blog/1300" style="" target="_blank" rel="nofollow" onmouseover="self.status='http://www.ephonenames.com.au/blog/1300';return true;" onmouseout="self.status=''">1800</a> SMS NOW</p>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.ephonenames.com.au/blog/?feed=rss2&amp;p=65</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SMS Marketing for business</title>
		<link>http://www.ephonenames.com.au/blog/?p=61</link>
		<comments>http://www.ephonenames.com.au/blog/?p=61#comments</comments>
		<pubDate>Thu, 29 Dec 2011 23:55:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Bulk SMS]]></category>
		<category><![CDATA[Mobile Phone Numbers]]></category>
		<category><![CDATA[SMS Marketing]]></category>
		<category><![CDATA[Text Message Platform]]></category>
		<category><![CDATA[email sms]]></category>
		<category><![CDATA[send sms]]></category>
		<category><![CDATA[Send Text]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[sms marketing]]></category>
		<category><![CDATA[SMS marketing campaign]]></category>
		<category><![CDATA[sms sending]]></category>
		<category><![CDATA[text message marketing]]></category>
		<category><![CDATA[txt marketing]]></category>
		<category><![CDATA[VIP]]></category>

		<guid isPermaLink="false">http://www.ephonenames.com.au/blog/?p=61</guid>
		<description><![CDATA[SMS marketing is becoming the most affordable way to connect with your customers, with over 95% of messages being read within the first minute of receiving it. SMS is a great way of communicating with your existing clients and also bringing new clients or customers on board. SMS marketing can be used by businesses and [...]]]></description>
			<content:encoded><![CDATA[<div id="article_body">
<p><a title="SMS MARKETING" href="http://www.smsnow.com.au/sms-marketing/">SMS marketing</a> is becoming the most affordable way to connect with your customers, with over 95% of messages being read within the first minute of receiving it. SMS is a great way of communicating with your existing clients and also bringing new clients or customers on board. SMS marketing can be used by businesses and store owners to promote such things as sales promotions, discount vouchers, VIP invites and much much more. With new technology we are now able to setup 2 way SMS or text marketing campaigns with keywords on advertising brochures, your website, business cards or even bill boards. By asking a potential customer to text a keyword such as(example) READY along with their name and postcode to a number such as 0447 80 80 80 the system then deciphers the keyword and sends a reply to the person sending the message based on the keyword you have setup. The reply sent via the SMS platform may be a simple welcome note, a discount offer or may also send them information on your products and services which can also include a link to your website or page with further information that you have created. SMS or Text marketing Platforms now have a large amount of other options and add ons that are user friendly and simple to use here is a small list of feature that you may be able to adopt to your next <a title="SMS MARKETING" href="http://www.smsnow.com.au/sms-marketing/">SMS marketing campaign</a>.</p>
<ul>
<li>Send bulk SMS via your Email program</li>
<li>Send Text messages via your web browser</li>
<li>Send messages to international clients or customers ( cheap )</li>
<li>Collect a database of users to promote and send information as it comes to hand.</li>
<li>Receive messages from customers who have questions.</li>
<li>Send Text messages cheaper than on your <a href="http://www.ephonenames.com.au/blog/mobilenumbers" style="" target="_blank" rel="nofollow" onmouseover="self.status='http://www.ephonenames.com.au/blog/mobilenumbers';return true;" onmouseout="self.status=''">mobile</a>.</li>
</ul>
<p>You can now get an SMS account set up for FREE. This will provide you with complete access to all the features and functionality needed to do everything from sending a simple text message to a more complicated keyword campaign easily. Text Marketing systems now come with <a title="User Guides" href="http://www.smsnow.com.au/user-guides/">complete user manuals</a>and user friendly help guides. So setting up your next marketing campaign will be simple and fast, most 2 way SMS marketing campaigns can be set up in minutes and without the knowledge of any coding or programs the SMS platform is an easy way of connection with your customers. In my opinion SMS stands for sure makes sense, so look in to starting your next marketing campaign as soon as possible and believe me you won&#8217;t look back. This is one of the best marketing and contact collecting tools in the market at the moment. 2 Way SMS is another great way of collecting warm leads for your business. In the coming months i will also be writing some articles that will be of help to give you ideas of how SMS Marketing can work for your business or industry. Some industry examples can also be found on the internet i have seen many for the business categories such as: Hotels, Bars and Night clubs, Real estate agents, clothing stores, builders and trades people.For your next marketing campaign be sure to incorporate <a title="SMS Information" href="http://www.smsnow.com.au/sms-marketing-info/">SMS marketing</a>. 2 way SMS Marketing allows your business to collect an <a title="Home" href="http://www.smsnow.com.au/">SMS contact database </a>of warm leads for your business.</p>
<p>Article Source: <a href="http://ezinearticles.com/?expert=Andy_D_A_Green">http://EzineArticles.com/?expert=Andy_D_A_Green</a></p>
</div>
]]></content:encoded>
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		</item>
		<item>
		<title>New SMS Marketing Platform that is Feature Rich!</title>
		<link>http://www.ephonenames.com.au/blog/?p=59</link>
		<comments>http://www.ephonenames.com.au/blog/?p=59#comments</comments>
		<pubDate>Wed, 14 Dec 2011 03:51:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Bulk SMS]]></category>
		<category><![CDATA[SMS Marketing]]></category>
		<category><![CDATA[Text Message Platform]]></category>
		<category><![CDATA[bulk sms]]></category>
		<category><![CDATA[email sms]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile phone]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[sms marketing]]></category>
		<category><![CDATA[sms platform]]></category>
		<category><![CDATA[text message marketing]]></category>
		<category><![CDATA[txt marketing]]></category>

		<guid isPermaLink="false">http://www.ephonenames.com.au/blog/?p=59</guid>
		<description><![CDATA[Ecotel as well as SMS NOW has produced an web based SMS system that provides you low-cost SMS services without sacrificing quality. Through determined testing and resourcefulness, we have put ourselves in a position to present up the lowest Aussie SMS rates available. From 4.9 cents per message, we are just what the doctor ordered for those in search of inexpensive Australian industry SMS alternatives. We tend to help our clients reach sales goals, retain consumer associations, and of course, stay on top of their particular business.]]></description>
			<content:encoded><![CDATA[<p>;<br />
Articles Promoter Article Directory | SMS Marketing and the Features of an SMS marketing Platform</p>
<h3>SMS Marketing and the Features of an SMS marketing Platform</h3>
<p>By: Andrew Green</p>
<p>Ecotel as well as SMS NOW has produced an web based SMS system that provides you low-cost SMS services without sacrificing quality. Through determined testing and resourcefulness, we have put ourselves in a position to present up the lowest Aussie SMS rates available. From 4.9 cents per message, we are just what the doctor ordered for those in search of inexpensive Australian industry SMS alternatives. We tend to  help our clients reach sales goals, retain consumer associations, and of course, stay on top of their particular business. The ability to deliver 1000&#8242;s of messages immediately can provide any organisation everything they need to capture substantial segments of the target market. With our easy applications, test our discount SMS Marketing communications service now!<br />
SMS marketing is the gateway to consumers in the 21st century, and with a genuine Text supplier behind you, your marketing promotion can advance expectations or your corporation can deliver the essential tool to businesses.  Make the most of the consumer movements that we are witnessing on a daily basis, as well as add <a href="http://www.ephonenames.com.au/blog/mobilenumbers" style="" target="_blank" rel="nofollow" onmouseover="self.status='http://www.ephonenames.com.au/blog/mobilenumbers';return true;" onmouseout="self.status=''">mobile</a> phone marketing communications technology to your advertising arsenal.  entrepreneurs are at all times on the watch for fresh ways to attract buyers, sending Text communication can be the modification between expanding and retracting. Keep in mind when marketing and advertising departments had to handle large quantities of capital to gain market information from research firms?  These days are long deceased, as the same ways used to collect said information is now simply tracked with the information gathered because of opt-ins, opt-outs, and purchasing trends.  Gaining complete access to a objective market in this manner has helped to fuel SMS marketing to the pinnacle of the advertising industry.<br />
Constructing Your Text Promotion Database The Correct Way!<br />
The decision to establish an SMS promotion campaign for your business is the actual one, but the largest challenge is receiving a compliant opted-in list to send communication to? Getting off to a good quality start can have lasting effects, building product loyalty and justifying the resources you’ve allocated for the campaign.  The idea is to acquire a record of prospects that are interested in your goods or services and welcome the opportunity to stay informed or welcome exclusive benefits such as discounts.<br />
Taking this angle on Text advertising and marketing is known as “permission marketing”, and the concept is a key part to effectively connecting with direct clients. When you begin to formalise your SMS strategy, keep in mind that you must never pay for a <a href="http://www.ephonenames.com.au/blog/mobilenumbers" style="" target="_blank" rel="nofollow" onmouseover="self.status='http://www.ephonenames.com.au/blog/mobilenumbers';return true;" onmouseout="self.status=''">mobile</a> phone communication directory. Contacting individuals that have not volunteered information can have disastrous effects in expressions of business branding and the application of spam guidelines. In the past, we have viewed this tactic invoke quite a spot of anger on the part of the message recipient. Put yourself in the consumer’s shoes…would you wish for somebody contacting you absolutely unsolicited?  Of course not.  If you retain this in mind, you’ll go astray on the side of caution and continue a positive impression in the eyes of your target market.<br />
If you are wanting to get clients and consumers or existing and probable customers to connect your SMS campaign, just ask. Using your existing marketing and pr practices or a little poster in your places of work or big interchange areas can build a world of diversity. If you own a clothes retail outlet, think about posting elite retailing dates or elite coupon presents for those that sign up.  A sign may perhaps announce &#8220;To obtain special savings to your favorite products or services, text ‘savings’ to&#8221;…and then insert your SMS NOW platform number.  This will appeal to in those that before now purchase your product, and draw first-time visitors to your locality.<br />
Finally, getting the contact information of your shoppers is as simple as a genuine request.  By mentioning the significance related by means of the SMS promotion, you will be astonished as to how many will jump at the occasion to obtain discounts or special offerings. SMS NOW has several solutions for opting people in as well as Text forms, Email forms and optin benefits.</p>
<p><strong>Author Resource:-&gt;</strong> Take a trial of our <a href="http://www.smsnow.com.au">SMS Marketing System</a> and see how it can benefit your business. Let us show you more <a href="http://www.smsnow.com.au">SMS Platform</a> features that will be useful.</p>
<p><strong>Article From</strong> <a href="http://www.articlespromoter.com/">Articles Promoter Article Directory</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.ephonenames.com.au/blog/?feed=rss2&amp;p=59</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>1800 NUMBERS that are easy to remember!</title>
		<link>http://www.ephonenames.com.au/blog/?p=56</link>
		<comments>http://www.ephonenames.com.au/blog/?p=56#comments</comments>
		<pubDate>Wed, 23 Nov 2011 02:44:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[1800 FREE CALL NUMBER]]></category>
		<category><![CDATA[1800 NUMBER]]></category>
		<category><![CDATA[1800 numbers]]></category>
		<category><![CDATA[Business 1800 Number]]></category>
		<category><![CDATA[E Phone Names]]></category>
		<category><![CDATA[Envisage Phone Names]]></category>
		<category><![CDATA[Mobile Phone Numbers]]></category>
		<category><![CDATA[Phone Words]]></category>
		<category><![CDATA[PhoneNames]]></category>
		<category><![CDATA[1800]]></category>
		<category><![CDATA[1800 Business Number]]></category>
		<category><![CDATA[1800 Free Call Number]]></category>
		<category><![CDATA[1800 NAME NUMBERS]]></category>
		<category><![CDATA[1800 Number]]></category>
		<category><![CDATA[1800 PHONE NAMES]]></category>
		<category><![CDATA[free 1800 NUMBER]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[word numbers]]></category>

		<guid isPermaLink="false">http://www.ephonenames.com.au/blog/?p=56</guid>
		<description><![CDATA[1800 numbers are also called free call numbers. We have a great selection of easy to remember pattern 1800 numbers. Our 1800 Numbers can be routed to your mobile, office or home based on the time of day or day of the week our 1800 Number routing also can divert calls to your closest office [...]]]></description>
			<content:encoded><![CDATA[<p>1800 numbers are also called free call numbers. We have a great selection of easy to remember pattern 1800 numbers.</p>
<p>Our 1800 Numbers can be routed to your <a href="http://www.ephonenames.com.au/blog/mobilenumbers" style="" target="_blank" rel="nofollow" onmouseover="self.status='http://www.ephonenames.com.au/blog/mobilenumbers';return true;" onmouseout="self.status=''">mobile</a>, office or home based on the time of day or day of the week our 1800 Number routing also can divert calls to your closest office if you have more than one, we als have a great 1800 Number reporting option.</p>
<p>To inquire about a 1800 Number or 1800 Word number call us today on 1800 ENVISAGE.</p>
<p>Here are some ideas for your next 1800 NUMBER:</p>
<p>1800 118 111     |     1800 IMAGINE     |     1800 779 777     |     1800 POST MIX     |     1800 AIR BRUSH     |     1800 DIPLOMA     | 1800 667 666     |     <a href="http://www.ephonenames.com.au/blog/1300" style="" target="_blank" rel="nofollow" onmouseover="self.status='http://www.ephonenames.com.au/blog/1300';return true;" onmouseout="self.status=''">1800</a> NOW SELLING     |     1800 CHROMING    |     1800 BLU RAY     |     1800 AUTO REPAIR     |     1800 CAUTION     |     1800 GROWING     |     1800 4 VISION     |     1800 HORTICULTURE     |     1800 PC HIRE</p>
<p>So if your next 1800 NUMBER is not here Request a <a href="http://www.1800envisage.com.au/request/" target="_blank">1800 NUMBER</a> <a href="http://www.1800envisage.com.au/request/" target="_blank">(HERE)</a></p>
<p>We also do <a href="http://mobilenumbers.net.au" target="_blank">Mobile Numbers</a> so you can visit our <a href="http://mobilenumbers.net.au/" target="_blank">mobile site</a></p>
<p>You can also SMS you request to us on 0488 444 444 please enter YOUR NAME, TYPE of Number required Eg: Mobile, 1800 or 1300 and the NUMBER OR WORD required.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>1300 &amp; 1800 Number list</title>
		<link>http://www.ephonenames.com.au/blog/?p=45</link>
		<comments>http://www.ephonenames.com.au/blog/?p=45#comments</comments>
		<pubDate>Thu, 17 Nov 2011 02:41:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[1300 numbers]]></category>
		<category><![CDATA[1800 numbers]]></category>
		<category><![CDATA[E Phone Names]]></category>
		<category><![CDATA[Envisage Phone Names]]></category>
		<category><![CDATA[Mobile Phone Numbers]]></category>
		<category><![CDATA[Phone Words]]></category>
		<category><![CDATA[PhoneNames]]></category>
		<category><![CDATA[Telephone Name Numbers]]></category>
		<category><![CDATA[1300]]></category>
		<category><![CDATA[1300 NAME NUMBERS]]></category>
		<category><![CDATA[1300 number]]></category>
		<category><![CDATA[1300 PHONE NAMES]]></category>
		<category><![CDATA[1300 telephone number]]></category>
		<category><![CDATA[1800 NAME NUMBERS]]></category>
		<category><![CDATA[1800 PHONE NAMES]]></category>
		<category><![CDATA[franchise businesses]]></category>
		<category><![CDATA[gold numbers]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[NUMBER]]></category>
		<category><![CDATA[phone names]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[virtual office]]></category>
		<category><![CDATA[WORD]]></category>
		<category><![CDATA[word numbers]]></category>

		<guid isPermaLink="false">http://www.ephonenames.com.au/blog/?p=45</guid>
		<description><![CDATA[Here is a list of 1300 &#38; 1800 Phone Numbers. To see what these numbers spell please visit PHONE NUMBER SPELLER NUMBER 134927 135972 137236 137732 137747 1300007243 1300032366 1300034737 1300039377 1300042673 1300063825 1300084826 1300102070 1300122873 1300143343 1300166937 1300222363 1300222563 1300235878 1300236684 1300237344 1300237465 1300243632 1300244433 1300246343 1300247664 1300248924 1300255494 1300255627 1300255639 1300255783 1300255897 1300255946 [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.ephonenames.com.au"><img class="aligncenter size-full wp-image-46" title="inbound 1300-1800 main menu" src="http://www.ephonenames.com.au/blog/wp-content/uploads/2011/11/inbound-1300-1800-main-menu.png" alt="1300 and 1800 Numbers" width="200" height="152" /></a></p>
<p>Here is a list of <a href="http://www.ephonenames.com.au/blog/1300" style="" target="_blank" rel="nofollow" onmouseover="self.status='http://www.ephonenames.com.au/blog/1300';return true;" onmouseout="self.status=''">1300</a> &amp; 1800 Phone Numbers.<br />
To see what these numbers spell please visit <a href="http://mobilenumbers.net.au/phonewords.php" target="_blank">PHONE NUMBER SPELLER</a><span id="more-45"></span></p>
<table style="height: 6615px;" border="0" cellspacing="0" cellpadding="0" width="103">
<colgroup>
<col width="103"></col>
</colgroup>
<tbody>
<tr height="24">
<td width="103" height="24">NUMBER</td>
</tr>
<tr height="24">
<td width="103" height="24" align="right">134927</td>
</tr>
<tr height="24">
<td width="103" height="24" align="right">135972</td>
</tr>
<tr height="24">
<td width="103" height="24" align="right">137236</td>
</tr>
<tr height="24">
<td width="103" height="24" align="right">137732</td>
</tr>
<tr height="24">
<td width="103" height="24" align="right">137747</td>
</tr>
<tr height="24">
<td width="103" height="24" align="right">1300007243</td>
</tr>
<tr height="24">
<td width="103" height="24" align="right">1300032366</td>
</tr>
<tr height="24">
<td width="103" height="24" align="right">1300034737</td>
</tr>
<tr height="24">
<td width="103" height="24" align="right">1300039377</td>
</tr>
<tr height="24">
<td width="103" height="24" align="right">1300042673</td>
</tr>
<tr height="24">
<td width="103" height="24" align="right">1300063825</td>
</tr>
<tr height="24">
<td width="103" height="24" align="right">1300084826</td>
</tr>
<tr height="24">
<td width="103" height="24" align="right">1300102070</td>
</tr>
<tr height="24">
<td width="103" height="24" align="right">1300122873</td>
</tr>
<tr height="24">
<td width="103" height="24" align="right">1300143343</td>
</tr>
<tr height="24">
<td width="103" height="24" align="right">1300166937</td>
</tr>
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<td width="103" height="20" align="right">1800733835</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800736879</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800737735</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800737799</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800737876</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800744287</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800746963</td>
</tr>
<tr height="21">
<td height="21" align="right">1800746963</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800748825</td>
</tr>
<tr height="21">
<td height="21" align="right">1800748825</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800749922</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800752936</td>
</tr>
<tr height="21">
<td height="21" align="right">1800752936</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800754748</td>
</tr>
<tr height="21">
<td height="21" align="right">1800754748</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800762227</td>
</tr>
<tr height="21">
<td height="21" align="right">1800762227</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800765288</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800765922</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800765982</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800766978</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800767669</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800767864</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800776349</td>
</tr>
<tr height="21">
<td height="21" align="right">1800776349</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800782336</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800782883</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800787264</td>
</tr>
<tr height="21">
<td height="21" align="right">1800787264</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800787758</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800792426</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800822842</td>
</tr>
<tr height="21">
<td height="21" align="right">1800822842</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800826626</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800835276</td>
</tr>
<tr height="21">
<td height="21" align="right">1800835276</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800839887</td>
</tr>
<tr height="21">
<td height="21" align="right">1800839887</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800845373</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800847253</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800848257</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800872263</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800874225</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800927476</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800927687</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800932237</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800934328</td>
</tr>
<tr height="21">
<td height="21" align="right">1800934328</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800934677</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800937836</td>
</tr>
<tr height="21">
<td height="21" align="right">1800937836</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800967577</td>
</tr>
<tr height="20">
<td width="103" height="20" align="right">1800968723</td>
</tr>
</tbody>
</table>
<p>Our to request a WORD or NUMBER visit our <a href="http://www.1800envisage.com.au/request/" target="_blank">REQUEST FORM</a></p>
<p>You can also call us on <a href="http://www.ephonenames.com.au/blog/1300" style="" target="_blank" rel="nofollow" onmouseover="self.status='http://www.ephonenames.com.au/blog/1300';return true;" onmouseout="self.status=''">1800</a> ENVISAGE</p>
<p>or SMS your REQUESTED WORD OR NUMBER and YOUR NAME to 0488 444 444</p>
<p>Looking for a <a href="http://mobilenumbers.net.au" target="_blank">GOLD MOBILE NUMBER?</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.ephonenames.com.au/blog/?feed=rss2&amp;p=45</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Benefits Of 1300 Phonenames And Phonewords In Ads</title>
		<link>http://www.ephonenames.com.au/blog/?p=42</link>
		<comments>http://www.ephonenames.com.au/blog/?p=42#comments</comments>
		<pubDate>Wed, 25 May 2011 05:27:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[1300 numbers]]></category>
		<category><![CDATA[1800 numbers]]></category>
		<category><![CDATA[E Phone Names]]></category>
		<category><![CDATA[Envisage Phone Names]]></category>
		<category><![CDATA[1300]]></category>
		<category><![CDATA[1300 number]]></category>
		<category><![CDATA[1300 or 1800 number]]></category>
		<category><![CDATA[1300 telephone number]]></category>
		<category><![CDATA[1800]]></category>
		<category><![CDATA[business tollfree]]></category>
		<category><![CDATA[franchise businesses]]></category>
		<category><![CDATA[phone names]]></category>
		<category><![CDATA[word numbers]]></category>

		<guid isPermaLink="false">http://www.ephonenames.com.au/blog/?p=42</guid>
		<description><![CDATA[Advantages Of 1300 Phonenames And Phonewords In Advertising When companies begin to grow, the name recognition associated with the brand and products grows as well. When providing top notch sales and customer support services, customer frustrations increase as they try to recall the phone numbers for different groups they may have to reach. Using 1300 [...]]]></description>
			<content:encoded><![CDATA[<p>Advantages Of 1300 Phonenames And Phonewords In Advertising</p>
<p>When companies begin to grow, the name recognition associated with the brand and products grows as well. When providing top notch sales and customer support services, customer frustrations increase as they try to recall the phone numbers for different groups they may have to reach. Using 1300 phonenames and phonewords to give a single point of contact provides more convenience to the customer that also increases sales and other benefits.</p>
<p>People are aware of what these numbers are, but the types are still new. When a company associates the phone number with the company, brand, or product name, they allow easier access to the company to the customer. Calling customer service is easier because the customer only has to remember the name of the brand to make the phone call.</p>
<p>The recall of the number increases over 400 percent when the number is associated by brand or product names. Customers stop having to look up the company number when these two are associated. This ensures the brand, product, and company name is always in their mind, which gives the customer an advantage.</p>
<p>Having this high instance of recall, the business is also given free word of mouth ads. The customers who are happy and using the service, will be able to give the number to their friends or family when they are looking for the same items. Since the friends and family will not have to find a company that offers the same services, the sale is practically guaranteed.</p>
<p>The utilization of phonenames also provides instant branding of the company and product. Since the number and product are the same, the brand is built by being in advertising everywhere the phone number appears. Keeping the name in front of the customers at all possible times is how a brand is build. When they dial the company for sales or support they will always be dialing the brand name, which again keeps the name in the front of their minds.</p>
<p>By making the number easy to recall, advertising responses will increase by large amounts because potential customers will not have to find the advertisement again. Since most customers do not make the call the moment they see the ad, they would normally have to look up the number at a later time, but if the number is the brand, they will easily recall the number and simply make the call.</p>
<p>Including <a href="http://www.ephonenames.com.au/blog/1300" style="" target="_blank" rel="nofollow" onmouseover="self.status='http://www.ephonenames.com.au/blog/1300';return true;" onmouseout="self.status=''">1300</a> numbers helps a company build a brand by advertising a phone on a territory or national basis. This gives the customers one number to remember for all services. Reducing frustrations by giving the customers the one phone number to call, customer retention will increase through satisfaction.</p>
<p>Advertising <a href="http://www.ephonenames.com.au/blog/1300" style="" target="_blank" rel="nofollow" onmouseover="self.status='http://www.ephonenames.com.au/blog/1300';return true;" onmouseout="self.status=''">1300</a> phonenames and phonewords that are similar to the brand or product name will increases sales, customer word of mouth advertising, and customer service and satisfaction. Keeping it simple for potential customers promises a better rate of sales and repeat business. The phone number should be part of the advertising plan in order to increase brand recognition throughout the nation or territory.</p>
<p>Get exclusive inside info on <a href="http://www.1800envisage.com.au">the benefits of using a 1300 Phonename or Phoneword</a> now in our guide to all you need to know about <a href="http://www.1800envisage.com.au">how to get a 1300, 1800 phonename or phone word</a> </p>
]]></content:encoded>
			<wfw:commentRss>http://www.ephonenames.com.au/blog/?feed=rss2&amp;p=42</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Australian Mobile telephone numbers</title>
		<link>http://www.ephonenames.com.au/blog/?p=36</link>
		<comments>http://www.ephonenames.com.au/blog/?p=36#comments</comments>
		<pubDate>Mon, 21 Mar 2011 11:28:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mobile Phone Numbers]]></category>
		<category><![CDATA[Virtual office]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile number]]></category>
		<category><![CDATA[mobile phone]]></category>

		<guid isPermaLink="false">http://www.ephonenames.com.au/blog/?p=36</guid>
		<description><![CDATA[Australian Mobile telephone numbers begin by way of  04 , followed by eight digits.  e.g.  04yy yxx xxx . The  yy -digit codes are allocated for each system, although with the introduction of number portability, there is no longer a fixed relationship between the mobile phone number and the system it uses. Original numbers are [...]]]></description>
			<content:encoded><![CDATA[<p>Australian Mobile telephone numbers begin by way of  04 , followed by eight digits.  e.g.  04yy yxx xxx . The  yy -digit codes are allocated for each system, although with the introduction of number portability, there is no longer a fixed relationship between the mobile phone number and the system it uses. Original numbers are still allocated to phone companies in blocks, so a new number will generally still be on its &#8220;home&#8221; system.<br />
Before  Mobile phones became so dominant, phone numbers have been among the most freely available pieces of personal information. They are right there in that directory at home or in the office and on the business cards stacked on the desk.<br />
For retail chains, at hand are often local  and  nationwide telephone numbers. These might send the consumer to the same company, depending on time of call, availability, location of the caller or additional factors. In real-estate, we increasingly see the use of granular <code><a href="http://www.1300ecotel.com.au">routing</a></code> rules to send <a href="http://www.ephonenames.com.au/blog/1300" style="" target="_blank" rel="nofollow" onmouseover="self.status='http://www.ephonenames.com.au/blog/1300';return true;" onmouseout="self.status=''">inbound</a> callers to a specific organization, agent, extension or mobile device based on the time of day, interest in a specific listing or an agent’s availability. As the size of the business and the degree of its dependence on telephone calls increase, so do the complexities around the use of a phone number to identify it. We know this firsthand, as our Call Analytics business routes millions of phone calls for hundreds of thousands of specific numbers every month.</p>
<p>Looking for <a href="http://www.mobilenumbers.net.au/blog">numbers</a> is set to get easy, nowadays we can choose our own mobile phone numbers at a reasonable cost. Mobile numbers are available from www.mobilenumbers.net.au The Mobile List provides a searchable file of mobile phone numbers that are available from multiple sources.<br />
Number portability allows mobile subscribers to retain their phone numbers even if they change service providers.<br />
Many carriers also offer free calling between mobile phones on the carrier&#8217;s system, and some also offer free calling to a list of user-selected telephone numbers (which can include both <a href="http://www.ephonenames.com.au/blog/mobilenumbers" style="" target="_blank" rel="nofollow" onmouseover="self.status='http://www.ephonenames.com.au/blog/mobilenumbers';return true;" onmouseout="self.status=''">mobile</a> phones and land lines).</p>
]]></content:encoded>
			<wfw:commentRss>http://www.ephonenames.com.au/blog/?feed=rss2&amp;p=36</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Mobile Phone Numbers, is yours memorable ?</title>
		<link>http://www.ephonenames.com.au/blog/?p=27</link>
		<comments>http://www.ephonenames.com.au/blog/?p=27#comments</comments>
		<pubDate>Tue, 28 Sep 2010 01:37:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mobile Phone Numbers]]></category>
		<category><![CDATA[gold numbers]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Mobile Numbers]]></category>
		<category><![CDATA[phone names]]></category>
		<category><![CDATA[platinum numbers]]></category>
		<category><![CDATA[word numbers]]></category>

		<guid isPermaLink="false">http://www.ephonenames.com.au/blog/?p=27</guid>
		<description><![CDATA[Our partners at Mobile Numbers have now released a great selection of memorable numbers and word numbers. Have a look at the selection and there may be a suitable number for your business. They also stock a range of gold and platinum mobile numbers. Visit them here @ MOBILE NUMBERS]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ephonenames.com.au/blog/wp-content/uploads/2010/09/iphone__number_word_selection.gif"><img class="alignright size-full wp-image-28" title="iphone__number_word_selection" src="http://www.ephonenames.com.au/blog/wp-content/uploads/2010/09/iphone__number_word_selection.gif" alt="" width="207" height="249" /></a>Our partners at Mobile Numbers have now released a great selection of memorable numbers and word numbers.</p>
<p>Have a look at the selection and there may be a suitable number for your business.</p>
<p>They also stock a range of gold and platinum <a href="http://www.ephonenames.com.au/blog/mobilenumbers" style="" target="_blank" rel="nofollow" onmouseover="self.status='http://www.ephonenames.com.au/blog/mobilenumbers';return true;" onmouseout="self.status=''">mobile numbers</a>.</p>
<p>Visit them here @ <span style="color: #0000ff;"><a href="http://mobilenumbers.net.au/blog" target="_blank">MOBILE NUMBERS</a></span></p>
]]></content:encoded>
			<wfw:commentRss>http://www.ephonenames.com.au/blog/?feed=rss2&amp;p=27</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>E Phone Names new posterous account</title>
		<link>http://www.ephonenames.com.au/blog/?p=15</link>
		<comments>http://www.ephonenames.com.au/blog/?p=15#comments</comments>
		<pubDate>Mon, 16 Aug 2010 00:20:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.ephonenames.com.au/blog/?p=15</guid>
		<description><![CDATA[E Phone Names has now created a great new posterous account. Be more than a number make a name for yourself! a PHONE NAME call 1800 ENVISAGE]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>      E Phone Names has now created a great new posterous account. Be more than a number make a name for yourself! a PHONE NAME call <a href="http://www.ephonenames.com.au/blog/1300" style="" target="_blank" rel="nofollow" onmouseover="self.status='http://www.ephonenames.com.au/blog/1300';return true;" onmouseout="self.status=''">1800</a> ENVISAGE</div>
]]></content:encoded>
			<wfw:commentRss>http://www.ephonenames.com.au/blog/?feed=rss2&amp;p=15</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Playing the phone name game</title>
		<link>http://www.ephonenames.com.au/blog/?p=10</link>
		<comments>http://www.ephonenames.com.au/blog/?p=10#comments</comments>
		<pubDate>Tue, 03 Aug 2010 11:55:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[1300 numbers]]></category>
		<category><![CDATA[1800 numbers]]></category>
		<category><![CDATA[E Phone Names]]></category>
		<category><![CDATA[Envisage Phone Names]]></category>
		<category><![CDATA[Virtual office]]></category>
		<category><![CDATA[1300 FERNWOOD]]></category>
		<category><![CDATA[1300 or 1800 number]]></category>
		<category><![CDATA[1300 PIZZA HUT]]></category>
		<category><![CDATA[and 1300 GO HARVEY]]></category>
		<category><![CDATA[CPI]]></category>
		<category><![CDATA[EAGLE BOYS]]></category>
		<category><![CDATA[Eagle Boys Pizza]]></category>
		<category><![CDATA[franchise businesses]]></category>
		<category><![CDATA[Harvey Norman]]></category>
		<category><![CDATA[phone names]]></category>
		<category><![CDATA[US]]></category>

		<guid isPermaLink="false">http://www.ephonenames.com.au/blog/?p=10</guid>
		<description><![CDATA[Why franchise businesses are turning to phone names Thinking about buying a franchise? Does it come with a phone name? You&#8217;ve probably noticed that more and more Australian businesses are advertising phone names rather than phone numbers.Phone names are simply the alphanumeric translation of 1300 numbers.Some well-promoted examples in franchised businesses include 1300 DOMINOS. 1300 PIZZA [...]]]></description>
			<content:encoded><![CDATA[<div class="Section1">
<p class="MsoNormal" style="margin-bottom: 18.0pt; mso-layout-grid-align: auto;"><span style="font-size: 28.0pt;" lang="EN-US"> </span></p>
<p class="MsoNormal" style="margin-bottom: 18.0pt; mso-layout-grid-align: auto;"><span style="font-size: 18.0pt;" lang="EN-US">Why franchise businesses are turning to phone names</span></p>
</div>
<p class="MsoNormal" style="line-height: 11.5pt; mso-line-height-rule: exactly; mso-layout-grid-align: auto;"><span style="font-size: 8.0pt;" lang="EN-US">Thinking about buying a franchise? </span><span style="font-size: 8.0pt;" lang="EN-US">Does it come with a phone name? <span style="letter-spacing: -.1pt;">You&#8217;ve probably noticed that more </span><span style="letter-spacing: .3pt;">and more Australian businesses </span>are advertising phone names rather than phone numbers.<span class="Apple-style-span" style="line-height: 16px;">Phone names are simply the alphanumeric translation of 1300</span></span></p>
<p class="MsoNormal" style="margin-right: 7.2pt; line-height: 11.8pt; mso-line-height-rule: exactly; mso-layout-grid-align: auto;"><span style="font-size: 8.0pt;" lang="EN-US">numbers.Some well-promoted examples </span><span style="font-size: 8.0pt;" lang="EN-US">in franchised businesses include <a href="http://www.ephonenames.com.au/blog/1300" style="" target="_blank" rel="nofollow" onmouseover="self.status='http://www.ephonenames.com.au/blog/1300';return true;" onmouseout="self.status=''">1300</a> DOMINOS. 1300 <span style="text-decoration: underline;">PIZZA </span>HUT, 1300 FERNWOOD, and 1300 GO HARVEY.</span></p>
<p class="MsoNormal" style="margin-right: 3.6pt; text-indent: 7.2pt; line-height: 12.25pt; mso-line-height-rule: exactly; mso-layout-grid-align: auto;"><span style="font-size: 8.0pt;" lang="EN-US">The basis of a phone name </span><span style="font-size: 9.0pt;" lang="EN-US">is </span><span style="font-size: 8.0pt;" lang="EN-US">call routing </span><span style="font-size: 8.0pt;" lang="EN-US">which is not unique to phone names. Any </span><span style="font-size: 8.0pt;" lang="EN-US">1300or <a href="http://www.ephonenames.com.au/blog/1300" style="" target="_blank" rel="nofollow" onmouseover="self.status='http://www.ephonenames.com.au/blog/1300';return true;" onmouseout="self.status=''">1800</a> number works the same way.<span id="more-10"></span></span></p>
<p class="MsoNormal" style="text-indent: 7.2pt; line-height: 11.7pt; mso-line-height-rule: exactly; mso-layout-grid-align: auto;"><span style="font-size: 8.0pt;" lang="EN-US">While phonenames have been promoted </span><span style="font-size: 8.0pt;" lang="EN-US">in the US for decades, it&#8217;s only <span style="text-decoration: underline;">been </span>the past few years that they&#8217;ve been embraced by </span><span style="font-size: 8.0pt;" lang="EN-US">Australian businesses and franchises.</span></p>
<p class="MsoNormal" style="text-indent: 7.2pt; line-height: 12.05pt; mso-line-height-rule: exactly; mso-layout-grid-align: auto;"><span style="font-size: 8.0pt;" lang="EN-US">Themonthly costs of maintaining a phone </span><span style="font-size: 8.0pt;" lang="EN-US">namelicence can vary from S200 to $2000 </span><span style="font-size: 8.0pt;" lang="EN-US">for national usage, depending on the </span><span style="font-size: 8.0pt;" lang="EN-US">demand forthe name, The franchisor has </span><span style="font-size: 8.0pt;" lang="EN-US">the rightto use the phone name in perpetuity </span><span style="font-size: 8.0pt;" lang="EN-US">at a pre-agreed CPI-basedprice increase.</span></p>
<p class="MsoNormal" style="margin-right: 7.2pt; text-indent: 7.2pt; line-height: 12.0pt; mso-line-height-rule: exactly; mso-layout-grid-align: auto;"><span style="font-size: 8.0pt;" lang="EN-US">&#8220;If a franchisor and franchisee promote </span><span style="font-size: 8.0pt;" lang="EN-US">the phone name and put the phone name </span><span style="font-size: 8.0pt;" lang="EN-US">inall their store signage, vehicles and <span style="letter-spacing: .2pt;">advertising,they need to know they can </span><span style="letter-spacing: -.1pt;">keep usingthe phone name forever,&#8221; says </span><span style="letter-spacing: -.05pt;">Jack Singleton of Phone Name Marketing </span><span style="letter-spacing: .2pt;">PtyLtd. &#8220;Companies with a licence have </span>first right of refusal on thename.&#8221;</span></p>
<p class="MsoNormal" style="text-indent: 7.2pt; line-height: 11.7pt; mso-line-height-rule: exactly; mso-layout-grid-align: auto;"><span style="font-size: 8.0pt;" lang="EN-US">The idealname is a category killer such as 1300 OFFICE (picked by Officeworks), </span><span style="font-size: 8.0pt;" lang="EN-US">but these are increasingly hard to find so a name orslogan is another option. Singleton </span><span style="font-size: 8.0pt;" lang="EN-US">advises businesses.</span></p>
<p class="MsoNormal" style="text-indent: 7.2pt; line-height: 12.0pt; mso-line-height-rule: exactly; mso-layout-grid-align: auto;"><span style="font-size: 8.0pt;" lang="EN-US">Names are always easier to remember </span><span style="font-size: 8.0pt;" lang="EN-US">than numbers. But how much easier? Well, </span><span style="font-size: 8.0pt;" lang="EN-US">here ports independent <span style="text-decoration: underline;">research </span>has shown </span><span style="font-size: 8.0pt;" lang="EN-US">that phone names are up to 20 times easier </span><span style="font-size: 8.0pt;" lang="EN-US">to remember than phone numbers.</span></p>
<p class="MsoNormal" style="margin-top: 0cm; margin-right: 0cm; margin-bottom: 1.8pt; margin-left: 7.2pt; line-height: 120%; mso-layout-grid-align: auto;"><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">&#8220;To put this in dollar terms, if gettingpotential customersto <span style="letter-spacing: .2pt;">remember your contact </span><span style="letter-spacing: 1.0pt;">details </span></span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">is </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">one </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">of </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">your </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">objectives, you&#8217;d have to </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">spend </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">20 </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">times as </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">much </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">on advertising if you don&#8217;t have a </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">phone </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">name,&#8221; </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">he </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">says.</span></p>
<p class="MsoNormal" style="text-indent: 7.2pt; line-height: 11.95pt; mso-line-height-rule: exactly; mso-layout-grid-align: auto;"><span style="font-size: 8.0pt;" lang="EN-US">On the surface, the benefits </span><span style="font-size: 9.0pt;" lang="EN-US">may </span><span style="font-size: 8.0pt;" lang="EN-US">seem </span><span style="font-size: 8.0pt;" lang="EN-US">fairly obvious but there are some hidden advantages for the franchisee. </span><span style="font-size: 8.0pt;" lang="EN-US">Singleton suggests_</span></p>
<p class="MsoNormal" style="margin-left: 0cm; text-indent: 0cm; line-height: 11.4pt; mso-line-height-rule: exactly; mso-list: l0 level1 lfo1; tab-stops: list 10.8pt; mso-layout-grid-align: auto;"><span style="font-size: 9.0pt;" lang="EN-US"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt;"> </span></span></span><span style="font-size: 9.0pt;" lang="EN-US">More business from </span><span style="font-size: 9.0pt;" lang="EN-US">referrals</span></p>
<p class="MsoNormal" style="margin-right: 10.8pt; text-align: justify; line-height: 12.1pt; mso-line-height-rule: exactly; mso-layout-grid-align: auto;"><span style="font-size: 8.0pt;" lang="EN-US">&#8220;Imagine how easy it </span><span style="font-size: 8.0pt;" lang="EN-US">is </span><span style="font-size: 8.0pt;" lang="EN-US">for someone to <span style="letter-spacing: -.1pt;">recommend your </span></span><span style="font-size: 8.0pt;" lang="EN-US">services if </span><span style="font-size: 8.0pt;" lang="EN-US">you have </span><span style="font-size: 8.0pt;" lang="EN-US">a </span><span style="font-size: 8.0pt;" lang="EN-US">phone name.</span></p>
<p class="MsoNormal" style="text-indent: 7.2pt; line-height: 11.9pt; mso-line-height-rule: exactly; mso-layout-grid-align: auto;"><span style="font-size: 8.0pt;" lang="EN-US">&#8216;Without a phone name, your potential customers will have to try and find you in the phone book, </span><span style="font-size: 8.0pt;" lang="EN-US">or </span><span style="font-size: 8.0pt;" lang="EN-US">with a search engine. where </span><span style="font-size: 8.0pt;" lang="EN-US">they&#8217;ll find all of your competitors too.&#8221;</span></p>
<p class="MsoNormal" style="margin-left: 0cm; text-indent: 0cm; line-height: 12.0pt; mso-line-height-rule: exactly; mso-list: l0 level1 lfo1; tab-stops: list 10.8pt; mso-layout-grid-align: auto;"><span style="font-size: 9.0pt;" lang="EN-US"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt;"> </span></span></span><span style="font-size: 9.0pt;" lang="EN-US">Morebusiness from existing customers </span><span style="font-size: 8.0pt;" lang="EN-US">&#8220;Getting</span><span style="font-size: 8.0pt;" lang="EN-US"> more </span><span style="font-size: 8.0pt;" lang="EN-US">business </span><span style="font-size: 8.0pt;" lang="EN-US">from </span><span style="font-size: 8.0pt;" lang="EN-US">existing </span><span style="font-size: 8.0pt;" lang="EN-US">customers </span><span style="font-size: 8.0pt;" lang="EN-US">is </span><span style="font-size: 8.0pt;" lang="EN-US">a great wayto grow </span><span style="font-size: 8.0pt;" lang="EN-US">sales </span><span style="font-size: 8.0pt;" lang="EN-US">without having to spend on expensive </span><span style="font-size: 8.0pt;" lang="EN-US">marketing.When a customer can remember <span style="letter-spacing: .2pt;">your phone </span></span><span style="font-size: 8.0pt;" lang="EN-US">name, </span><span style="font-size: 8.0pt;" lang="EN-US">next time </span><span style="font-size: 8.0pt;" lang="EN-US">they&#8217;re </span><span style="font-size: 8.0pt;" lang="EN-US">in themarket for your goods or services, all they </span><span style="font-size: 8.0pt;" lang="EN-US">have to do </span><span style="font-size: 8.0pt;" lang="EN-US">is </span><span style="font-size: 8.0pt;" lang="EN-US">call your name.&#8221;</span></p>
<p class="MsoNormal" style="margin-left: 0cm; text-indent: 0cm; line-height: 12.0pt; mso-line-height-rule: exactly; mso-list: l0 level1 lfo2; tab-stops: list 7.2pt; mso-layout-grid-align: auto;"><span style="font-size: 9.0pt;" lang="EN-US"><span style="mso-list: Ignore;">3.</span></span><span style="font-size: 9.0pt;" lang="EN-US">Turbo charge local marketing </span><span style="font-size: 9.0pt;" lang="EN-US">efforts </span><span style="font-size: 8.0pt;" lang="EN-US">&#8220;Effective local marketing is critical to the </span><span style="font-size: 8.0pt;" lang="EN-US">success</span><span style="font-size: 8.0pt;" lang="EN-US"> of a franchised business. And when youre place a phone number with a phone </span><span style="font-size: 8.0pt;" lang="EN-US">name,the response rates to </span><span style="font-size: 8.0pt;" lang="EN-US">local </span><span style="font-size: 8.0pt;" lang="EN-US">marketing initiatives are increased dramatically. Infact, </span><span style="text-decoration: underline;"><span style="font-size: 8.0pt;" lang="EN-US">research </span></span><span style="font-size: 8.0pt;" lang="EN-US">has shown that phone names can </span><span style="font-size: 8.0pt;" lang="EN-US">boost </span><span style="font-size: 8.0pt;" lang="EN-US">effectiveness </span><span style="font-size: 8.0pt;" lang="EN-US">across </span><span style="font-size: 8.0pt;" lang="EN-US">all forms of local </span><span style="font-size: 8.0pt;" lang="EN-US">promotion including vehicle signage, store </span><span style="font-size: 8.0pt;" lang="EN-US">signage,letterbox drops, </span><span style="font-size: 9.0pt;" lang="EN-US">fridge </span><span style="font-size: 8.0pt;" lang="EN-US">magnets,outdoor advertising, and radio advertising.&#8221;</span></p>
<p class="MsoNormal" style="margin-left: 0cm; text-indent: 0cm; line-height: 11.8pt; mso-line-height-rule: exactly; mso-list: l0 level1 lfo3; tab-stops: list 10.8pt; mso-layout-grid-align: auto;"><span style="font-size: 9.0pt;" lang="EN-US"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt;"> </span></span></span><span style="font-size: 9.0pt;" lang="EN-US">Greater response </span><span style="font-size: 9.0pt;" lang="EN-US">rates </span><span style="font-size: 9.0pt;" lang="EN-US">to </span><span style="font-size: 9.0pt;" lang="EN-US">all advertising </span><span style="font-size: 8.0pt;" lang="EN-US">&#8220;Case </span><span style="font-size: 8.0pt;" lang="EN-US">studies have proven that ads with </span><span style="font-size: 8.0pt;" lang="EN-US">phone </span><span style="font-size: 8.0pt;" lang="EN-US">names will generate about 300 per </span><span style="font-size: 8.0pt;" lang="EN-US">cent greater response rates than the same </span><span style="font-size: 8.0pt;" lang="EN-US">ads </span><span style="font-size: 8.0pt;" lang="EN-US">with phone numbers. That&#8217;s three times </span><span style="font-size: 8.0pt;" lang="EN-US">more</span><span style="font-size: 8.0pt;" lang="EN-US"> phone calls from potential </span><span style="font-size: 8.0pt;" lang="EN-US">customers.&#8221;</span></p>
<p class="MsoNormal" style="margin-top: 16.2pt; margin-right: 3.6pt; margin-bottom: .0001pt; margin-left: 0cm; line-height: 125%; mso-layout-grid-align: auto;"><span style="font-size: 8.0pt; line-height: 125%;" lang="EN-US">Singleton believes all</span><span style="font-size: 9.0pt; line-height: 125%;" lang="EN-US">of these </span><span style="font-size: 9.0pt; line-height: 125%;" lang="EN-US">benefits </span><span style="font-size: 8.0pt; line-height: 125%;" lang="EN-US">franchised businesses </span><span style="font-size: 9.0pt; line-height: 125%;" lang="EN-US">areprobably </span><span style="font-size: 8.0pt; line-height: 125%;" lang="EN-US">best <span style="letter-spacing: -.1pt;">summed up by Gerry Harvey of the Harvey </span><span style="letter-spacing: .7pt;">Norman group. </span></span><span style="font-size: 8.0pt; line-height: 125%;" lang="EN-US">&#8220;As </span><span style="font-size: 8.0pt; line-height: 125%;" lang="EN-US">part ofHarvey </span><span style="font-size: 8.0pt; line-height: 125%;" lang="EN-US">Norman&#8217;sassessment of </span><span style="font-size: 8.0pt; line-height: 125%;" lang="EN-US">phone </span><span style="font-size: 8.0pt; line-height: 125%;" lang="EN-US">names </span><span style="font-size: 8.0pt; line-height: 125%;" lang="EN-US">versus </span><span style="font-size: 8.0pt; line-height: 125%;" lang="EN-US">phone </span><span style="font-size: 8.0pt; line-height: 125%;" lang="EN-US">numbers, </span><span style="font-size: 8.0pt; line-height: 125%;" lang="EN-US">a &#8216;split </span><span style="font-size: 8.0pt; line-height: 125%;" lang="EN-US">run&#8217; </span><span style="font-size: 8.0pt; line-height: 125%;" lang="EN-US">trial was </span><span style="font-size: 8.0pt; line-height: 125%;" lang="EN-US">conducted with two otherwise identical </span><span style="font-size: 8.0pt; line-height: 125%;" lang="EN-US">ads.</span></p>
<p class="MsoNormal" style="margin-right: 3.6pt; text-indent: 7.2pt; line-height: 130%; mso-layout-grid-align: auto;"><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">&#8220;Ad &#8216;A&#8217; had a phone number as the </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">call to </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">action while ad </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">&#8216;B&#8217; </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">had a phone name. The </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">ads were run in even rotation on the same </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">radio station over </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">a </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">period of seven days.</span></p>
<p class="MsoNormal" style="margin-right: 3.6pt; text-indent: 7.2pt; line-height: 128%; mso-layout-grid-align: auto;"><span style="font-size: 8.0pt; line-height: 128%;" lang="EN-US">&#8220;The results? The ads with </span><span style="font-size: 9.0pt; line-height: 128%;" lang="EN-US">the phone </span><span style="font-size: 8.0pt; line-height: 128%;" lang="EN-US">name </span><span style="font-size: 8.0pt; line-height: 128%;" lang="EN-US">generated </span><span style="font-size: 8.0pt; line-height: 128%;" lang="EN-US">nearly </span><span style="font-size: 8.0pt; line-height: 128%;" lang="EN-US">three timesmore </span><span style="font-size: 8.0pt; line-height: 128%;" lang="EN-US">phonecalls and sales than the ads with the </span><span style="font-size: 8.0pt; line-height: 128%;" lang="EN-US">phone </span><span style="font-size: 8.0pt; line-height: 128%;" lang="EN-US">number.</span></p>
<p class="MsoNormal" style="margin-right: 3.6pt; text-indent: 7.2pt; line-height: 130%; mso-layout-grid-align: auto;"><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">&#8220;Based on this trial, Harvey Norman </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">now </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">uses </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">phone </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">names in all </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">its </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">advertising.&#8221;</span></p>
<p class="MsoNormal" style="margin-right: 7.2pt; text-indent: 7.2pt; line-height: 130%; mso-layout-grid-align: auto;"><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">One of the more </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">recent conversions to </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">phone names has been Eagle Boys Pizza. The </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">franchise&#8217;s </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">existing phone number, </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">13 </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">14 </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">33, is </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">being phased out over the next <span style="letter-spacing: .2pt;">eightmonths and replaced with </span></span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">1300 </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">EAGLE BOYS.</span></p>
<p class="MsoNormal" style="margin-right: 7.2pt; text-indent: 7.2pt; line-height: 130%; mso-layout-grid-align: auto;"><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">Managing director Todd Clayton expects that this will generate 20 per </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">cent more </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">calls, </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">lifting </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">sales </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">by between 10 and </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">15 </span><span style="font-size: 8.0pt; line-height: 130%;" lang="EN-US">per cent.</span></p>
<p class="MsoNormal" style="margin-top: 0cm; margin-right: 3.6pt; margin-bottom: 1.8pt; margin-left: 0cm; text-indent: 7.2pt; line-height: 120%; tab-stops: 146.7pt; mso-layout-grid-align: auto;"><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">&#8220;The</span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US"> more </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">calls </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">we </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">receive, </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">the </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">more </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">sales we make,&#8221; he says. &#8220;At the </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">same </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">time, 1300 EAGLE BOYS will </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">increase </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">brand </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">awareness </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">as </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">customers physically </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">dial our </span><span style="font-size: 8.0pt; line-height: 120%;" lang="EN-US">name.&#8221;<span style="letter-spacing: .2pt;"><span style="mso-tab-count: 1;"> </span></span></span></p>
<div style="mso-element: para-border-div; border-top: #7F9EC8; border-left: #8A99B3; border-bottom: #7C97BF; border-right: #8A9BB3; border-style: solid; border-width: 1.0pt; mso-border-top-alt: #7F9EC8; mso-border-left-alt: #8A99B3; mso-border-bottom-alt: #7C97BF; mso-border-right-alt: #8A9BB3; mso-border-style-alt: solid; mso-border-width-alt: .75pt; padding: 1.0pt 14.0pt 1.0pt 7.0pt; background: #D6DCE5; mso-shading: windowtext; mso-pattern: solid #D6DCE5; margin-left: 7.2pt; margin-right: 14.4pt;">
<p class="MsoNormal" style="line-height: 123%; background: #D6DCE5; mso-shading: windowtext; mso-pattern: solid #D6DCE5; mso-layout-grid-align: auto; border: none; mso-border-top-alt: #7F9EC8; mso-border-left-alt: #8A99B3; mso-border-bottom-alt: #7C97BF; mso-border-right-alt: #8A9BB3; mso-border-style-alt: solid; mso-border-width-alt: .75pt; padding: 0cm; mso-padding-alt: 1.0pt 14.0pt 1.0pt 7.0pt;"><span style="font-size: 7.0pt; line-height: 123%;" lang="EN-US">Research </span><span style="font-size: 7.0pt; line-height: 123%;" lang="EN-US">conducted by D&amp;M Research in </span><span style="font-size: 7.0pt; line-height: 123%;" lang="EN-US">July 2009 </span><span style="font-size: 7.0pt; line-height: 123%;" lang="EN-US">indicated </span><span style="font-size: 7.0pt; line-height: 123%;" lang="EN-US">across a variety of <span style="letter-spacing: -.1pt;">advertisingmedia the recall of a phone name </span>is </span><span style="font-size: 7.0pt; line-height: 123%;" lang="EN-US">on </span><span style="font-size: 7.0pt; line-height: 123%;" lang="EN-US">average 510 per centgreater </span><span style="font-size: 7.0pt; line-height: 123%;" lang="EN-US">than </span><span style="font-size: 7.0pt; line-height: 123%;" lang="EN-US">the recall of a phone number.</span></p>
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